Maharis Azman is a digital creative & interactive design director living and working in KL, Malaysia. More »
The Scirocco Cup Reaction Challenge.
- Client: Volkswagen Group Malaysia
- Agency: Tribal DDB
- To create awareness for the Volkswagen Scirocco Cup's inaugural race in Malaysia, we made the world's first Augmented Reality game based on real life training equipment for race drivers.
Only for the advanced.
- Client: Volkswagen Group Malaysia
- Agency: Tribal DDB
- To demonstrate why the new Golf GTI was built 'only for the advanced', we developed an eDM with two messages – one that can be read normally but the rest require an interactive action (Ctrl + A), to reveal the hidden message.
Ye shall observe the new speed limit.
- Client: Volkswagen Group Malaysia
- Agency: Tribal DDB
- The new Volkswagen Scirocco is a very fast car. But traffic laws won't allow speeding. So we created an interactive web banner that imparts the idea - if you're going to speed, it begins at that price.
Polo Rocks!
- Client: Volkswagen Group Malaysia
- Agency: Tribal DDB
- To launch the next big thing on the streets, we took to the streets searching for the next big thing in music. It’s a chance for people to step up to the mike, own the stage and party around the new Volkswagen Polo.
The Scirocco R-Cup Racing Line Challenge.
- Client: Volkswagen Group Malaysia
- Agency: Tribal DDB
- To promote the Scirocco R-Cup in Malaysia, we created a game that used the most technical aspect of a race to engage them — cornering.
Beetle Skins.
- Client: Volkswagen Group Malaysia
- Agency: Tribal DDB
- [Proposed] To generate hype and upmarket branding, we developed ‘skins’ for the new Volkswagen Beetle. Each ‘skin’ was inspired by a desirable global brand and comes customised for each new Beetle.
The Rallye to Monte-Carlo
- Client: PROTON
- Agency: Tribal DDB
- PROTON was entering the Monte Carlo rally for the very first time, to promote this we created a simple yet immersive racing game that pitted people against each other, round the clock, over thousands of kilometres from Malaysia to Monaco.
What Moves You
- Client: PROTON
- Agency: Tribal DDB
- To celebrate PROTON's 25th anniversary as the nation’s first carmaker, we asked the rakyat "What Moves You?" and visualised PROTONs' achievements together in an organic 25 year timeline.
What Are The Odds?
- Client: Tune Money
- Agency: Tribal DDB
- To create interest and consumer engagement, we developed a Facebook App that calculates a person’s odds of surviving accidents. It’s all done tongue-in-cheek to drive consumers to consider insurance.
Stake Your Claim
- Client: Tune Money
- Agency: Tribal DDB
- [Proposed] To launch of its latest product (a Prepaid Visa Card) to the youth market, we created a unique bidding game that promoted brand confidence in a fun way.
Dreams Can Take Flight.
- Client: StART Foundation
- Agency: Tribal DDB
- StART Foundation is an academy dedicated to serving underprivileged children. Given a chance, “Dreams can take flight”.
Find anything on Google Earth.
- Client: RoadKinGPS
- Agency: Naga DDB
- We turned an application created for information and entertainment into a medium nobody expected: Google Earth. Using Google Earth, we were able to demonstrate how you could find anything, anywhere with RoadKinGPS.
UV Away
- Client: Neutrogena
- Agency: Naga DDB
- To persuade people that sunscreen's not just for the sun, we spoke to them through a major source of indoor UV — their computer screen.
Go Original
- Client: BMW Malaysia
- Agency: Naga DDB
- To change the perception that local workshops can do the same job, we needed to demonstrate the difference between a genuine BMW service and the cheaper variety.
"Xenon"
- Client: BMW Malaysia
- Agency: Rapp Collins
- We came up with the idea to tie the brightness of BMW Xenon lights with Malaysia’s many festive celebrations. The use of lights is prevalent throughout the many holidays.
"Harp"
- Client: BMW Malaysia
- Agency: Rapp Collins
- Nothing is more perfect than music. When notes are strung together, it produces an auditory sensation that anyone can appreciate. With this in mind, music was used to demonstrate how perfect the car is.
Excitement in the City.
- Client: Honda Malaysia
- Agency: AGENDA Asia
- Leading to the launch of the All-New Honda City, we engaged users through a first-of-its-kind driving experience using Google Maps.
honda.com.my
- Client: Honda Malaysia
- Agency: AGENDA Asia
- Honda.com.my website redesign.
maybank2u.com.sg
- Client: Maybank Singapore
- Agency: AGENDA Asia
- Maybank2u.com Singapore website redesign.
Xbox E-news
- Client: Microsoft
- Agency: Wunderman / AGENDA
- Email marketing for Microsoft Xbox regional account.
What's In The Hercules?
- Client: MINI Malaysia
- Agency: BBDO/Proximity
- To launch the 2nd generation MINI in Malaysia, we created a guerrilla campaign with a spy theme centred around a secret cargo hidden on a C-130 Hercules.
Discover Your MINI Side.
- Client: MINI Malaysia
- Agency: BBDO/Proximity
- Drive to test drive campaign for MINI.
Taste so go, you'll never let it go.
- Client: KFC Holdings
- Agency: BBDO/Proximity
- We created an integrated campaign that engaged consumers to join the Xtreme Zingermaxx Contest, where they send in pictures and videos doing everyday things while never letting go of their Zingermaxx burger.
The "Fwaaah!" Meter & Drive-by.
- Client: KFC Holdings
- Agency: BBDO/Proximity
- We created interactive games that measured the intensity of a "Fwaaah!", which is what people shout after taking a bite of KFC Extra Hot & Spicy chickens, to win prizes. The louder the shout, the bigger the prize he or she will recieve.
hotlink.com.my
- Client: Maxis
- Agency: BBDO/Proximity
- Hotlink.com.my website redesign.