Explore, be curious.

Don't Try To Steal Our...

Posted
20 May 2017
Under

…Cars.

It’s equipped with an “old” smartphone!

Old Phone Save Cars

Wait, what?

Malaysia has a serious car theft problem. We’re ranked 6th in the world for stolen cars, with an insane average of 60 cars stolen per day!

What’s worse, going by the stats, the issue mainly affects car owners of the lower income group.

Modern car theft deterrents and systems are expensive. Most car owners opt to rely on the traditional methods like cheap steering locks and standard door alarms.

It’s no wonder why vehicle theft is such a lucrative activity here. It’s super easy to steal a car!

On the flipside, we Malaysians love smartphones. It’s such a commodity these days that it’s easy for everyone to upgrade to the latest models. This has created a landfill of “old” but perfectly usable smartphones in nearly every household.

The Cheapest Vehicle Tracking Solution

OPSC (Old Phones Save Cars) enables car owners to repurpose their “old” smartphones by turning them into a simple yet modern anti-theft car system.

It’s an affordable easy-to-install DIY kit that makes it possible for car owners to:

  • Track their car location at all times
  • Get notified of any suspected activities
  • Send alerts to authorities and social networks when their car is stolen

Best of all, the kit costs less than a regular steering lock!
(Ideally below RM50)

Will it counter theft?

Obviously, this won’t save everyone from getting their car stolen. But it’ll help give them a better chance of recovering it, no doubt.

Furthermore, with a healthy adoption by car owners of the lower income group, it was also intended to collect valuable data and evidence for a crackdown of the vehicle theft syndicates.

RE: Changing of the guard at TBWA KL creative leadership

Posted
30 Apr 2017
Under

Dear Eleanor Dickinson

There was NO changing of the guard involving me at TBWA KL.

Which means that your piece of “journalism” on 29 March, published by Mumbrella Asia with the headline Changing of the guard at TBWA KL creative leadership, should not have involved me in any way.

Eleanor Dickenson - Editor, Mumbrella Asia

Allow me to explain what a change of guard typically means by way of example.

When Sid Lee took over the advertising for Absolut Vodka from TBWA – that was a change of guard.

When BBDO took over the advertising for Visa from TBWA – that was a change of guard.

Actually, if you use the term “change of guard” as loosely as possible, when Gigi Lee took over the role of Chief Creative Officer for TBWA KL from Sa’ad Hussein, that is also apparently a change of guard.

But no matter how far you stretch the term “change of guard” it can never refer to my departure from TBWA KL to be replaced by Hex, Shireen and Siew Voon.

I resigned from TBWA KL in early January 2017. I had no issue concerning ethics before my resignation. I accepted an offer to join an agency that’s better aligned with my passion as a digital professional.

I was neither the brand guardian nor the creative leader for the Tealive account. My involvement in the incident was only that I am a supporter of Mutha Puaka and I had protested to the use of Mutha Puaka’s slogan “Never Fear The Strong” by TBWA KL to service TBWA’s client, Tealive.

Since I was already on the way out, I had no problems leaving before my notice period had ended. Sa’ad Hussein, Chairman of TBWA KL, personally approved my request. That should have been the end of that.

However, on 28 March, I received an email from you asking me whether my decision to leave TBWA KL had anything to do with its dispute with Mutha Puaka. I clearly informed you that it had nothing to do with it and that I had resigned in January 2017 and was serving out my notice period.

Then came your piece of “journalism” on 29 March 2017.

You have given so many people the impression that I was the one responsible for the Mutha Puaka dispute with Tealive when that is not true at all. I objected to the use of the Mutha Puaka slogan “Never Fear The Strong” when the problem was still only in TBWA KL. I objected after that and I continue to object because in my opinion, it is unethical. I may be wrong in my opinion, I do not say I am the only right one here, but at least my opinion is an honest one. Something that informs rather than misleads.

Your first publication was so harmful to me because it did not even mention that I was not working on the Tealive account.

I wrote to you and then only you amended your publication to concede that “Azman himself was not involved with the Tealive account.”

But a lot of damage had already been done. Many people in the advertising industry in Kuala Lumpur had started questioning me on whether I was the one who caused the Mutha Puaka dispute with TBWA KL. I got lawyers to write to your employers and we are still waiting for a positive response.

This open letter format that I have chosen is to let you know what you have done. People deserve to be rightfully informed.

There was no “changing of the guard” at TBWA KL involving me.

From what I know, until now, there is no change of guard at TBWA KL since the Mutha Puaka dispute erupted.

A post shared by maharis (@maharis) on

Did I Copy?

Posted
13 Apr 2017
Under

There have been rumours going around the advertising industry that I need to address. It all began with a misleading article published on Mumbrella Asia that followed on an ongoing controversy involving the agency I recently left.

Few points I would like to clarify here:

  • I’m not a copywriter.
  • I wasn’t part of the team that worked on the Tealive rebranding exercise.
  • I was never directly involved in the legal row between Tealive and Mutha Puaka.

Please read my press release and do help me spread this out. Thank you.

Maharis Azman – Press Statement 13 April 2017 from Ari (Maharis Azman)

Short Film: Find my Phone

Posted
19 Dec 2016
Under

A captivating documentary that follows a stolen phone’s second life by means of using spyware.

Scary how easy it is to spy on someone in the digital age.