Makmal Jaheart


Context-aware User Experience

2013, Telekom Malaysia


Agency
FCB Kuala Lumpur
Role
Creative Group Head, Digital & UX
Project
Context-aware User Experience for Telekom Malaysia in 2013
Status
Pitch Proposal
Idea

Based on 3 key pillars—Intuitive, Responsive and Reactive—this is what we re-imagined TM’s user experience. So when users visit TM’s website, the context-aware UI/UX would serve products and content relative to their interest based on the location and time of day.