Makmal Jaheart


Facebook Caller ID Hijack

2013, myBurgerLab


Agency
FCB Kuala Lumpur
Role
Creative Group Head, Digital
Project
Facebook Caller ID Hijack for myBurgerLab in 2013
Idea

To prevent BurgerLab’s customers from choosing McDonald’s when they felt like having a burger, we developed the ‘Facebook Phone Caller ID Hijack’. Every time someone called McDonald’s delivery service, a message from BurgerLab would appear on the customer’s phone.

Achievements
Webby Awards, Adfest Awards, Kancil Awards