Makmal Jaheart

Go Original

2010, BMW Motorrad

Naga DDB
Interactive Developer
Go Original for BMW Motorrad in 2010

To change the perception that local workshops can do the same job, we needed to demonstrate the difference between a genuine BMW service and the cheaper variety. So we placed a web banner in a popular motorbike blog site inviting BMW bike owners to find out for themselves what would happen if they took their bikes to the local workshops.