2010, BMW Motorrad
- Naga DDB
- Interactive Developer
- Go Original for BMW Motorrad in 2010
To change the perception that local workshops can do the same job, we needed to demonstrate the difference between a genuine BMW service and the cheaper variety. So we placed a web banner in a popular motorbike blog site inviting BMW bike owners to find out for themselves what would happen if they took their bikes to the local workshops.
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