Makmal Jaheart


Rallye To Monte-Carlo

2010, PROTON


Agency
Tribal DDB
Role
Head of Design, Interactive
Project
Rallye To Monte-Carlo for PROTON in 2010
Idea

PROTON was entering the Monte Carlo rally for the very first time, to promote this we created a simple yet immersive racing game that pitted people against each other, round the clock, over thousands of kilometres from Malaysia to Monaco.