Makmal Jaheart


Sounds of Story Time

2015, Eveready


Agency
Digital Arts Network (TBWA)
Role
Associate Creative Director, UX & Tech
Project
Sounds of Story Time for Eveready in 2015
Idea

Story time moments between young kids and their parents are slowly being taken over by on-demand interactive games on mobile devices.

What if we could rekindle modern parents and their children with the magic of traditional storybooks?

We wanted to change the way stories were told simply by adding a new dimension to story time.

Through the power of sound, we melded mobile technology with the traditional art of storytelling and created a way for children’s storybooks to come alive.

Sounds of Story Time opens up a new, yet familiar way for today’s parents and their little listeners to bond, and experience stories in a new light.

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Try the mobile web app that was inspired by Eveready’s “Sang Kancil Cari Cahaya” interactive storybook (view integrated case study).

Achievements
Adfest Awards, Kancil Awards
Behind The Scenes

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