Makmal Jaheart


Takkan Kuciwa

2016, Proton


Agency
TBWA
Role
Associate Creative Director
Project
Takkan Kuciwa for Proton in 2016
Status
Proposed
Idea

Get bashed if you do. Get bashed if you don’t.

That was the situation Proton was in with their recent “rebadged” car launches.

So instead of trying to hide what people already knew, let’s take the honest route and embrace the formula that simply won’t disappoint.

A car with features and functions that will neither disappoint you nor your family.

A car that’s engineered and designed in Japan.

A car that’s assembled and quality controlled in Malaysia.

Japan + Malaysia = Takkan Kuciwa