Makmal Jaheart


Think Tomorrow

2010, Proton


Agency
Tribal DDB
Role
Art Director, Interactive
Project
Think Tomorrow for Proton in 2010
Idea

What if we could re-imagine tomorrows car?

The concept car that we help unveil online is a creative collaboration between PROTON, Italdesign Giugiaro and Lotus Engineering. Based on a plug-in hybrid drive system, it was developed with the aim of optimising the available on-board space and car ergonomics.