Makmal Jaheart


What's In The Hercules

2007, MINI Malaysia (BMW)


Agency
BBDO/Proximity
Role
Interactive Developer
Project
What's In The Hercules for MINI Malaysia (BMW) in 2007
Idea

Forget advertising. We created a guerrilla campaign with a spy theme centred around a secret cargo hidden on a C-130 Hercules. Every week, a mystery package containing clues were sent out. A CD containing a mysterious video led recipients to www.whatsinthehercules.com – the central platform of communication.

Achievements
#1 BMW Worldwide Case Study, Caples International Awards, Effie Awards. Kancil Awards,