Makmal Jaheart


Win More Than Metal

2013, Kancil Awards/4As


Agency
FCB Kuala Lumpur
Role
Creative Group Head, Integrated
Project
Win More Than Metal for Kancil Awards/4As in 2013
Idea

Introducing ‘Win More Than Metal’, the idea that challenges ordinary award call-for-entry campaigns. This was a once-in-a-career-lifetime opportunity for Malaysia’s creatives to win something they wouldn’t get from any other award show: A personal recommendation on their LinkedIn page, from some of the world’s most respected creative leaders.