Makmal Jaheart


You'll Never Let It Go

2007, KFC


Agency
BBDO/Proximity
Role
Interactive Developer
Project
You'll Never Let It Go for KFC in 2007
Idea

We created an integrated viral campaign where traditional media such as print, radio and television communicated a strong drive-to-web element. Through the website, we engaged consumers to join the “One Hand Academy” to prime themselves to join the Xtreme Zingermaxx Contest, where they send in pictures and videos of themselves doing everyday things while never letting go of their Zingermaxx burger.