Design. Innovate. Lead.
Hi, I’m Maharis Azman – a design leader driven by innovation and purpose.
Work
Strategic Design for Business Growth
I create design solutions that drive business success. By blending creativity with strategy, I help businesses unlock new opportunities and meet evolving customer needs. Explore my work to see how design can fuel your growth.
Inside The Makmal
Motto: Make Things Better
Find out how things work so you can design better ones.
6 July 2024
Talk: UX Design & Industrial Workplace Safety
Had the honor of discussing the pivotal role of UX in creating safer industrial workplaces at PETRONAS Digital Day 2023 @ Bintulu, Sarawak #PDD2023. Design with purpose, design for safety!
12 October 2023
#MakeThingsBetter
Articles
Insights on Design, Innovation, and Leadership
Staying Experimental, Keeping Relevant
Design LeadershipWhy Adaptability is the Most Useful Skill Today
24 January 2025Less Tinkering, More Thinking
Design LeadershipWhy Designers Are Shifting from Creation to Curation
9 January 2025Three Ways AI Improves UX for All
AccessibilityAI is expected to greatly improve UX in the future by personalizing, anticipating user needs, enabling new interactions, and making the UX more efficient
2 March 2023The Rise of Co-Pilot AI
Artificial IntelligenceWhy Generative AI is the Perfect Co-Pilot for Your Business
24 February 2023Creative-Tech Mischief
InnovationMisusing Technology for Creative Innovation
31 January 2023The Phantom of The Interface
User ExperienceThe Invisible UX
30 January 2023AI-ntelligence in Action
Artificial IntelligenceElevating CX and BX in Connected Commerce
29 January 2023Embrace The Chaos
InnovationA Designer's Guide to Managing Risk in Innovation
3 January 20235 Ways Brand Innovation Unlocks Growth
Innovation"Innovation is the ability to see change as an opportunity - not a threat." — Steve Jobs
2 January 2023Better Brands with Design Thinking
Brand Experience3 ways design thinking enhances a brand’s competitive edge
23 December 2022Good Design, Better Business
Designing with Creativity, Leading with Purpose
About
With over 20 years in the design industry, I’ve led teams to create digital experiences that not only resonate but also drive meaningful results. As a Creative Director and Head of Design, my focus has been on blending creativity with strategic intent, shaping a culture of innovation that pushes the boundaries of what design can achieve. I believe that good design is good business—it’s the key to driving both user satisfaction and business success.
Every creative decision I make serves a larger goal, whether it’s enhancing user experience, mentoring the next generation of talent, or ensuring our solutions are inclusive and impactful. My passion lies in transforming bold ideas into purposeful outcomes that make a real difference.
