Makmal Jaheart

Beetle Skins

2010, Volkswagen

Agency
Tribal DDB
Role
Head of Design, Interactive
Project
Beetle Skins for Volkswagen in 2010
Status
Proposal
Idea

To generate hype and upmarket branding, we developed ‘skins’ for the new Volkswagen Beetle. Each ‘skin’ was inspired by a desirable global brand and comes customised for each new Beetle.