Context-aware User Experience
2013, Telekom Malaysia
- FCB Kuala Lumpur
- Creative Group Head, Digital & UX
- Context-aware User Experience for Telekom Malaysia in 2013
- Pitch Proposal
Based on 3 key pillars—Intuitive, Responsive and Reactive—this is what we re-imagined TM’s user experience. So when users visit TM’s website, the context-aware UI/UX would serve products and content relative to their interest based on the location and time of day.
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