Makmal Jaheart

HyppTunes Music City

2012, Telekom Malaysia

Agency
FCB Kuala Lumpur
Role
Creative Group Head, Digital & Tech
Project
HyppTunes Music City for Telekom Malaysia in 2012
Idea

Turning emotions at different locations into a mood to buy music.

Introducing the HyppTunes Music City Music Store. It’s an entire city geo-tagged with music playlists. All music lovers had to do was scan the markers placed at their location to launch the Music City web app and they’d immediately have access to the songs on the playlist. Every location was geo-tagged with a different playlist of songs.

Achievements
Spikes Awards, Adfest Awards, Kancil Awards