Makmal Jaheart

HyppTunes Music City

2012, Telekom Malaysia

FCB Kuala Lumpur
Creative Group Head, Digital & Tech
HyppTunes Music City for Telekom Malaysia in 2012

Turning emotions at different locations into a mood to buy music.

Introducing the HyppTunes Music City Music Store. It’s an entire city geo-tagged with music playlists. All music lovers had to do was scan the markers placed at their location to launch the Music City web app and they’d immediately have access to the songs on the playlist. Every location was geo-tagged with a different playlist of songs.

Spikes Awards, Adfest Awards, Kancil Awards