Makmal Jaheart

CTRL+A

2009, Volkswagen

Agency
Tribal DDB
Role
Art Director, Interactive
Project
CTRL+A for Volkswagen in 2009
Idea

To demonstrate why the new Golf GTI was built ‘Only for the advanced’, we developed an eDM with two messages – one that can be read normally but the rest require an interactive action (Ctrl + A), to reveal the hidden message.

Achievements
Ads of The World