Makmal Jaheart

The Drivers User Experience

2014, BMW

Design Director, UX
The Drivers User Experience for BMW in 2014

Helping you discover your driving pleasure.

We all know that the experiential feeling a car gives you when you are searching for THE car is amongst the most important factors in your decision-making process.

So we emphasise that showroom experience by extending it online. We highlight components that make each car individually compelling for you as the driver. And as you get to know more about the car online, you get better acquainted with the car that best personifies you.