Makmal Jaheart
Reaction Challenge
2010, Volkswagen
- Agency
- Tribal DDB
- Role
- Head of Design, Interactive
- Project
- Reaction Challenge for Volkswagen in 2010
- Idea
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To drive interest for the Volkswagen Scirocco Cup’s inaugural race with car enthusiasts, we made the world’s first game using AR technology to mimic the challenge of a real-life training equipment for race drivers.
This challenge was designed to test ones hand-eye coordination and reaction speed.
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