Makmal Jaheart

Reaction Challenge

2010, Volkswagen

Agency
Tribal DDB
Role
Head of Design, Interactive
Project
Reaction Challenge for Volkswagen in 2010
Idea

To drive interest for the Volkswagen Scirocco Cup’s inaugural race with car enthusiasts, we made the world’s first game using AR technology to mimic the challenge of a real-life training equipment for race drivers.

This challenge was designed to test ones hand-eye coordination and reaction speed.