What's In The Hercules
2007, MINI Malaysia (BMW)
- Interactive Developer
- What's In The Hercules for MINI Malaysia (BMW) in 2007
Forget advertising. We created a guerrilla campaign with a spy theme centred around a secret cargo hidden on a C-130 Hercules. Every week, a mystery package containing clues were sent out. A CD containing a mysterious video led recipients to www.whatsinthehercules.com – the central platform of communication.
- #1 BMW Worldwide Case Study, Caples International Awards, Effie Awards. Kancil Awards,
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