Makmal Jaheart
Win More Than Metal
2013, Kancil Awards/4As
- Agency
- FCB Kuala Lumpur
- Role
- Creative Group Head, Integrated
- Project
- Win More Than Metal for Kancil Awards/4As in 2013
- Idea
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Introducing ‘Win More Than Metal’, the idea that challenges ordinary award call-for-entry campaigns. This was a once-in-a-career-lifetime opportunity for Malaysia’s creatives to win something they wouldn’t get from any other award show: A personal recommendation on their LinkedIn page, from some of the world’s most respected creative leaders.
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